OCEAN GRILL AND TIKI BAR

Rebrand of Ocean Grill and Tiki Bar, a restaurant and bar located in Carolina Beach, NC. The restaurant has a tiki bar on a pier that leads out onto the ocean. Rebranding included logo, shirt design (worn by staff and sold as merchandise), hats, koozies, and a postcard. The logo plays off the two poles that stick out in the ocean in front of the bar- often the perch of a local pelican. The restaurant is long standing and has a retro, artsy vibe. Many of the employees are artists, so there’s a lot of art inside, and the tiki bar itself was painted by an employee. Keeping some of that retro playfulness but creating a fresh and more professional logo.